CUB KICKS

Task: Create a hypothetical shoe brand inspired by the movie Paddington.

Concept: This brand is designed for children and includes activities at the bottom of the box (stickers), as well as a mini activity booklet. There are also elements for parents to see and use, like a discount tag and information about the shoes in the booklet.

The box is visually based on Paddington's briefcase and illustrations reference the movie. Colorful blob elements are inspired by the playful messes Paddington often makes.

Tools: Procreate, Adobe Illustrator, Photoshop, InDesign