GROCERY PACKAGING

Wegmans Herbal Tea packaging mockup

Task: Create a system of packaging for a grocery store

For this Wegmans brand, I created a hypothetical new system of packaging based on original illustrations. My illustrations were influenced by the Arts and Crafts movement as a nod to the humble, organic family-run business. I wanted different types of products to feel united under one brand aesthetic.

Tools: Adobe Illustrator, Adobe Photoshop, Procreate
Materials: cardstock

Wegmans Creme Cookies packaging Wegmans Nut and Seed Bars packaging
Cookie pattern illustration Bar pattern illustration
Herbal Tea box front Tea pattern illustration
Herbal Tea box side Herbal Tea box at angle